ChatGPT as a new sales channel for your PrestaShop store

ChatGPT Product Feed for PrestaShop as a new sales channel

More and more customers expect to complete their purchases directly within a conversation – without clicking through multiple pages, forms, and checkout steps. The ChatGPT Product Feed helps bring your store’s offer into the world of conversational commerce, where users interact with an assistant and make buying decisions naturally during dialogue.

A properly structured product feed allows ChatGPT to:

  • recognize the products available in your store,
  • present key details (price, availability, variants),
  • guide the user towards a purchase during the conversation,
  • use Instant Checkout features, if supported by your integration.

From a business perspective, this becomes a new, additional sales channel operating alongside your classic online store, comparison engines, and advertising campaigns.

Compliance with the Agentic Commerce Protocol and Instant Checkout

PrestaShop integration with the Agentic Commerce Protocol

The ChatGPT Product Feed generates an XML file containing all required tags of the Agentic Commerce Protocol. This ensures that your PrestaShop product data can be interpreted by agent-based systems that search, compare, and initiate purchases on behalf of the user.

The feed is designed to provide:

  • complete product information (name, description, variants, identifiers),
  • pricing, currency data, and availability,
  • links to product pages and images,
  • additional parameters required by Agentic integrations.

The module supports all tags required for full integration, while the ability to technically use Instant Checkout inside ChatGPT depends on the contract and configuration provided by your integration partner. From the store’s perspective, the important part is that the feed is prepared according to protocol specifications.

Part of the PriceWars II module – scalability and full control over the feed

ChatGPT Product Feed as part of the PriceWars II module

The ChatGPT Product Feed relies on the entire infrastructure of PriceWars II. This means it:

  • handles large product catalogs,
  • manages extensive variant combinations efficiently,
  • can be generated on demand or by scheduler,
  • uses the same filters and exclusion rules as all other XML feeds.

If you already use PriceWars II in your store, configuring the ChatGPT Product Feed becomes a natural extension of your existing workflow. You do not need to learn a new interface – everything works within the same panel and logic.

Thanks to this, the integration with ChatGPT becomes another channel inside a unified feed system, not a separate, difficult-to-maintain add-on.

Key business benefits of the ChatGPT Product Feed

Business benefits of the ChatGPT Product Feed for PrestaShop

The ChatGPT Product Feed is not “just another technical add-on” – it is a solution that delivers real, measurable business value.

  • A new way to reach customers
    Your products become available inside a conversational environment, where users ask questions, compare options, and purchase by interacting with an AI assistant.
  • Better use of your existing product data
    The same catalogue you already maintain for your store and other feeds now works inside ChatGPT, without manually rewriting or restructuring anything.
  • Full control over what appears in ChatGPT
    With filters and exclusion rules inherited from PriceWars II, you decide which products are visible inside the Agentic feed and which should remain hidden.
  • Prepared for future conversational commerce
    Even if you use only part of the available functionality today, the feed allows you to expand the integration later without rebuilding your entire setup.

As a result, the ChatGPT Product Feed becomes a strategic growth tool, not just a technical integration.

How the ChatGPT Product Feed works in practice

How the ChatGPT Product Feed works with PrestaShop

From the store owner’s perspective, using the ChatGPT Product Feed is intentionally simple. The workflow can be summarized in a few steps:

  • Selecting the product scope
    Choose which products, categories, stock rules, and offer types should appear in the feed. All PriceWars II filters and exclusions are available.
  • Generating the XML feed
    The module produces an XML file compliant with the Agentic Commerce Protocol, containing all required tags for ChatGPT.
  • Connecting the feed to your ChatGPT integration
    The feed is then used by your integration system that links ChatGPT with your store (this part depends on your integration partner and contract terms).
  • Updating the data
    As prices, availability, and product details change, the feed can be refreshed according to your schedule so that ChatGPT always operates on up-to-date information.

From the customer’s point of view, everything feels seamless: they talk to the assistant, receive relevant recommendations, and can proceed to purchase instantly. All the complexity of protocols, tags, and XML structure remains hidden behind the ChatGPT Product Feed and the PriceWars II module.

Who the ChatGPT Product Feed is for

Who the ChatGPT Product Feed for PrestaShop is intended for

The ChatGPT Product Feed is especially valuable for stores that:

  • plan or already experiment with AI-driven sales channels,
  • seek a competitive advantage beyond traditional ads and SEO,
  • have large product catalogs and want to monetize them more effectively,
  • already use PriceWars II and want to extend its capabilities.

If you want your store to be present where customers interact with AI assistants, the ChatGPT Product Feed is the natural next step.