XML Feed Generator for Google Merchant Center and Facebook Ads in PrestaShop

The Google Merchant Center and Facebook Ads generator is one of the formats available in PriceWars II. It lets you prepare XML files containing your store catalog for use in Google and Facebook product catalogs and advertising campaigns.

From one place, you can provide information about products, prices, availability, variants, product identifiers, categories and delivery. You do not have to prepare separate data manually for each channel.

The generator operates as part of PriceWars II and uses its shared export configuration and management system.

One store does not have to mean one XML file. You can create multiple generators and configure each of them independently.

Separate feeds can be prepared for different advertising accounts, countries, languages, currencies or selected product groups.

This means you do not have to divide your catalog manually or modify one file before sending it to another channel.

After configuring the generator, you do not have to prepare the feed from the beginning each time. PriceWars II organizes the product export process and reduces the amount of manual work required.

The updated file can include current store information such as prices, availability, descriptions and data assigned to individual variants.

Not every part of your catalog has to be sent to Google Merchant Center or Facebook Ads. The generator lets you limit the contents of each file according to the rules used by your store.

You can select exported categories and exclude products that are:

• inactive;
• missing a manufacturer code;
• missing an EAN13 code;
• used or refurbished;
• without a required promotion or minimum discount;
• without an assigned manufacturer;
• below or above a specified price;
• not meeting the defined inventory conditions.

This allows only the appropriate part of your catalog to be sent to a selected channel, without manually preparing a separate product file.

The category structure used in your store does not have to match the structure required by Google. The generator lets you assign store categories to the appropriate Google product categories.

Category mapping allows you to provide organized information without changing the entire PrestaShop category structure solely for export purposes.

Each attribute combination can be exported as a separate item in the XML file. This makes it possible to distinguish product variants such as color, size or any other attribute used in your store.

Individual variants can provide their own prices, product identifiers, availability and other assigned information.

As a result, the external catalog receives more precise data than when all combinations are presented as one product.

The product name used in your store may not contain all the information needed in an advertising catalog. The generator lets you decide how product names are saved in the XML file.

You can:

• export the standard product name;
• add selected attributes or features to the name;
• create your own product name template;
• use the manufacturer, color, size, capacity or another product feature in the template;
• apply transformation rules to selected parts of the product name.

The changes apply only to feed data, so you do not have to manually modify the names displayed on product pages in your store.

The generator can export standard descriptions from your store or prepare content using your own description template.

When a product does not have a ready description, the content can be created from its features and attributes. This allows you to use information already available in the catalog without manually completing every product description.

Organized and complete data provides the technical foundation for presenting products in Google Merchant Center and Facebook Ads. Campaign results also depend on the quality of your offer, advertising configuration and budget.

Depending on the configuration, the XML file can contain the information needed to identify and present products in external channels.

• Product identifiers
  EAN13, ISBN, UPC/JAN and manufacturer code.
• Names and descriptions
  Standard store data or content prepared using custom templates.
• Product prices
  The option to provide net or gross prices, depending on the generator configuration.
• Availability and inventory
  Options for controlling how product availability is provided.
• Delivery costs
  Delivery information can be included to the extent supported by the selected format.
• Categories
  Product category export with the option to map categories to Google product categories.
• Product labels
  Additional labels help organize products used in advertising campaigns.

The generator provides options for modifying how inventory information is sent. You can adapt data exported to an external catalog without changing the actual stock levels stored in your shop.

Delivery cost information can also be included in the feed when it is supported by the selected format and has been properly configured.

Advanced options let you format selected data and prepare custom product name and description templates.

You can also add new tags to the XML file. This lets you extend the export structure with additional information required by your process or by a supported channel.