One data layer for analytics, advertising and optimization

SEIGI Tag Manager connects store data with selected analytics and advertising tools. A shared engine handles e-commerce events, while you decide which integrations should run in your store.

Shared engine E-commerce events PrestaShop and thirty bees Expandable suite
01

Automatic e-commerce events

The module prepares information about the most important stages of the purchase journey, so you do not have to build the basic tracking logic separately for every tool.

  • product and category views;
  • searches and add-to-cart actions;
  • cart views and checkout starts;
  • purchases with transaction identifiers and values.
A single data source makes consistent measurement across multiple channels easier to maintain.
02

Google Analytics 4 and Measurement Protocol

The direct GA4 integration sends events and e-commerce values used to analyze traffic, sales sources and customer behavior. Depending on the configuration, you can also use Measurement Protocol, server-side reporting and data for enhanced conversions.

You get an organized foundation for evaluating the purchase journey and marketing performance.
03

Google Tag Manager with a populated data layer

The GTM integration feeds the dataLayer with information about products, categories, carts, checkout and transactions. The store supplies the data, while you configure rules, tags and the container according to your own measurement design.

SEIGI does not provide a preconfigured GTM container. This integration is intended for users who want to manage the Google Tag Manager setup themselves.
04

A shared data model for multiple integrations

Individual modules in the suite use a common technical system. You do not install a separate engine for every pixel, and you enable only the channels your store actually uses.

  • fewer independent implementations to maintain;
  • one place for service identifiers and settings;
  • easier expansion with additional channels;
  • less risk of inconsistencies caused by manually copying tracking code.
Advertising channels and customer behavior

Measure campaigns in Meta, TikTok, Pinterest and additional systems

Full Suite lets you expand measurement beyond core analytics. Depending on the channel, you can report browser events, send events through an API or enable tools for analyzing how users interact with the store.

Meta Pixel TikTok Pixel Pinterest Hotjar
05

Meta Pixel and Conversions API

The Meta integration supports purchase events used in Facebook and Instagram campaigns. It can combine browser reporting with API-based event delivery, while matching and deduplication mechanisms help organize the data sent to Events Manager.

Higher-quality data provides a stronger basis for remarketing, attribution and campaign optimization.
06

TikTok Pixel and offline reporting

The module can report events such as product views, add-to-cart actions and checkout starts. Support for user matching, deduplication and API-delivered events helps measure campaigns when browser-only tracking does not provide a complete picture.

Connect store activity with TikTok Ads without manually building every e-commerce event.
07

Pinterest Pixel for the purchase journey

The Pinterest integration can report page visits, category views, searches, add-to-cart actions and completed transactions. This makes it easier to connect Promoted Pin campaign results with customer activity in the store.

You gain the data needed to evaluate which campaigns move users from inspiration to purchase.
08

Hotjar without editing theme files

Add the Hotjar tracking code through the module configuration and use heatmaps, session recordings, surveys and feedback forms. The integration can include a user identifier and work with the store's consent mechanism.

Observe real customer behavior and identify friction points in the purchase journey more quickly.
09

Affiliate, comparison and industry-specific integrations

The suite also includes integrations for measuring orders and conversions from external partners, including WebePartner and WPHPixel for Domodi and Homebook. The catalog continues to grow, so the automatic list at the beginning of this description always shows the current scope of the package.

Your measurement does not have to rely only on the largest advertising platforms; it can also cover channels important to a specific industry.
Implementation and control

Enable only what your store needs

SEIGI Tag Manager organizes the technical side of integrations while leaving you in control of tool selection, service identifiers, reporting methods and consent settings.

Back-office configuration Override-free Consent support Flexible licensing
10

Configuration from the store back office

Enter service identifiers and configure selected integrations without manually pasting basic scripts into multiple theme files. Advanced variants can still be adapted to your own analytics model.

Fewer theme changes mean a simpler implementation and an easier configuration to maintain.
11

Architecture without the Override system

The module does not use PrestaShop's Override mechanism. This limits changes to core classes, makes the solution easier to uninstall and reduces the number of typical conflicts with other extensions.

Analytics integrations do not require rebuilding the store's core classes.
12

Integration with the consent mechanism

Services that require cookies or marketing consent can work with SEIGI Cookie & Consent. This lets you connect service activation with the consent configuration selected for the store and reduces the need to control every script manually.

The module supports the technical implementation of consent choices, but it does not replace an individual legal assessment or correct configuration of the services you use.
13

Full Suite or a single integration

Choose the complete package when you want to develop several channels within one system. When you need only one specific tool, individual integrations are also available separately.

Match the license scope to the store's current needs without giving up the option to expand later.
14

Choose GA4 or GTM for your workflow

The direct GA4 integration is designed for stores that want to launch standard e-commerce reporting more quickly. GTM gives specialists and agencies more freedom, but requires them to prepare the container, tags and rules themselves.

  • GA4: a faster start with ready event handling;
  • GTM: a custom measurement architecture based on the dataLayer;
  • both paths use data generated by the store;
  • the same reporting should not be duplicated without a deliberate design.