GTM Module Notice

Important note
Our Google Tag Manager (GTM) integration is aimed at professionals who understand how GTM works and how to configure it properly. We do not provide pre-configured GTM containers, since our main supported integration is with GA4 and the Measurement Protocol. GTM is an additional module for those who want to set up everything manually inside GTM.

If you lack GTM experience or want a simpler solution without manual setup, we recommend our GA4 integration module. It was designed for easy implementation without GTM knowledge, making it the ideal choice for those who want accurate tracking with minimal configuration.

Compare GTM vs GA4 and pick the right solution for your store:

Comprehensive DataLayer

The module sends all the necessary data about user interactions, including product views, categories, cart actions, checkout steps, and completed purchases with amounts and taxes. Everything is automatically pushed to GTM’s dataLayer – you only need to configure GTM itself.

Tracked events

  • Purchase event – complete transaction data including totals, taxes, currency, products, and encrypted customer info (for enhanced conversions)
  • Add-to-Cart – real-time tracking of added products with full details (name, category, price, quantity)
  • View Item & View Item List – monitors product page views and category browsing to measure product popularity
  • Consent update – integrates with our Cookie & Consent module to ensure legal compliance with GDPR/ConsentMode

Enhanced conversions support

The dataLayer delivers all required information to set up enhanced conversions, allowing Google to better match ads with user actions. Both hashed and raw customer data can be passed, improving attribution accuracy and campaign performance.

Free Cookie & Consent Manager included

You get our professional cookie & consent manager module for free, fully integrated with GTM and GA4. It ensures GDPR compliance while saving you the cost of an additional solution.

High performance guaranteed

The module is optimized for speed, using event queuing, dynamic loading, and delayed execution to minimize page load impact. Your store remains fast, while you benefit from accurate and detailed analytics.

Why choose our modules for your Prestashop and/or thirty bees store:

  • Experience Over 17 years of programming experience
    And our company has been on the market continuously for 15 years
  • Support Technical support throughout the entire license period
    Not one month, not three months, but the entire license period! No extra fees.
  • Updates Always free updates
    We have never charged and never will charge for updates. With us, you always get free access!
  • Performance We place great emphasis on the performance of our modules
    We know there’s always room for improvement. All customer feedback is very important to us, which is why we always encourage you to get in touch.
  • Returns Hassle-free returns (though no one returns anyway)
    We are confident in the value of our software, and our customers appreciate it. However, if for any reason you want to return a module because it doesn’t meet your expectations, we have no problem with that.