High event match quality

Benefits for your business:
  • Precise targeting: Higher event match quality increases the chance of reaching the right users, leading to more conversions.
  • Better ad performance: Accurate conversion attribution improves campaign optimization and lowers costs.
  • Analytics & reporting: High-quality data allows for deeper analysis of campaign effectiveness, enabling smarter marketing decisions.
Event match quality score:
  • 10-point scale: Based on the quality of customer data and percentage of matched events to Meta accounts.
  • Ongoing optimization: Continuous monitoring and improvement of sent data quality.

Easy setup & advanced features

Our module is extremely easy to configure, ready to launch without complex setup. Default settings are optimized for immediate use. Setup only requires entering a few IDs, making the process quick and hassle-free.

At the same time, the module offers a wide range of advanced features, allowing full customization to meet your specific business needs, regardless of campaign complexity.

Key features

  • Easy setup: Quick launch with defaults, requiring only IDs
  • Advanced options: Rich feature set for full customization
  • Scalability: Flexible and suitable for both small and large campaigns

By choosing our module, you gain a tool that’s simple yet powerful, fully adapted to your requirements.

Excellent deduplication

The module ensures highly accurate reporting for Meta Pixel & Ads. With high-quality event deduplication, duplicate data is ignored while all unique events are tracked correctly, improving conversion tracking and campaign optimization.

Benefits:
  • Accurate reporting with reliable data collection
  • Deduplication: Automatic detection & ignoring of duplicate events
  • Precise data mapping ensures correct attribution to users

Encrypted customer data reporting

All customer data is encrypted before being sent to Meta Pixel. This ensures privacy protection and compliance with GDPR and other regulations.

  • Privacy: Encrypted data is unreadable to unauthorized parties
  • Compliance: Meets GDPR and other data regulations
  • Trust: Customers trust stores that protect their data
  • Secure transmission: Prevents data interception

Facebook Conversions API

The Facebook Conversion API (CAPI) allows direct event data transfer (purchases, leads) from your servers to Meta servers, independent of browsers and cookies. This is crucial given growing privacy requirements and iOS 14 restrictions.

Benefits:
  • Privacy: No reliance on cookies, direct server-to-server data
  • Accuracy: More reliable event tracking
  • Compliance: Helps meet data protection requirements
  • Optimization: Enables better ad targeting and performance

Advanced event tracking

  • Track interactions: clicks, scrolls, form submissions
  • Custom event tracking per business needs
  • Cart views and add-to-cart events
  • Checkout steps and purchases

Outstanding performance

High performance

Optimized for maximum performance and minimal impact on site speed. Features include event queuing, dynamic loading, and smart delay, ensuring smooth page load and accurate event processing.

Multi-module integration

Multi-module

Our module supports a growing number of integrations, including Meta/Facebook Pixel, TikTok Pixel, Glami, and more. It’s designed as a multi-module – one tool with multiple tracking integrations.

For example, MobyDick – Wholesale integration already offers hundreds of ready-to-use XML integrations.

With SEIGI Tag Manager, you can keep your store up-to-date with the latest tracking technologies, manage multiple integrations in one place, and simplify your marketing operations.