GTM integration – easy event and marketing script configuration in your PrestaShop store.

Important note
Our Google Tag Manager (GTM) integration is aimed at professionals who understand how GTM works and how to configure it properly. We do not provide pre-configured GTM containers, since our main supported integration is with GA4 and the Measurement Protocol. GTM is an additional module for those who want to set up everything manually inside GTM.

If you lack GTM experience or want a simpler solution without manual setup, we recommend our GA4 integration module. It was designed for easy implementation without GTM knowledge, making it the ideal choice for those who want accurate tracking with minimal configuration.

Compare GTM vs GA4 and pick the right solution for your store:

• GTM vs GA4 comparison
• SEIGI Tag Manager GA4 module
• Note: GTM integration does not include Measurement Protocol support

Comprehensive DataLayer

The module sends all the necessary data about user interactions, including product views, categories, cart actions, checkout steps, and completed purchases with amounts and taxes. Everything is automatically pushed to GTM’s dataLayer – you only need to configure GTM itself.

Tracked events

• Purchase event – complete transaction data including totals, taxes, currency, products, and encrypted customer info (for enhanced conversions)
• Add-to-Cart – real-time tracking of added products with full details (name, category, price, quantity)
• View Item & View Item List – monitors product page views and category browsing to measure product popularity
• Consent update – integrates with our Cookie & Consent module to ensure legal compliance with GDPR/ConsentMode

Enhanced conversions support

The dataLayer delivers all required information to set up enhanced conversions, allowing Google to better match ads with user actions. Both hashed and raw customer data can be passed, improving attribution accuracy and campaign performance.

Free Cookie & Consent Manager included

You get our professional cookie & consent manager module for free, fully integrated with GTM and GA4. It ensures GDPR compliance while saving you the cost of an additional solution.

High performance guaranteed

The module is optimized for speed, using event queuing, dynamic loading, and delayed execution to minimize page load impact. Your store remains fast, while you benefit from accurate and detailed analytics.

Dlaczego warto wybrać nasze moduły dla Twojego Prestashop i/lub thirtybees:

• Doświadczenie Ponad 17 lat doświadczenia w programowaniu
  A nasza firma jest na rynku nieprzerwanie od 15 lat
• Wsparcie Wsparcie techniczne przez cały czas trwania licencji
  Nie miesiąc, nie 3 miesiące, lecz cały okres trwania licencji! Bez dodatkowych opłat.
• Aktualizacje Zawsze darmowe aktualizacje
  Nigdy nie pobieraliśmy i nie zamierzamy pobierać opłat za dostęp do aktualizacji. U nas masz do nich zawsze darmowy dostęp!
• Wydajność Kładziemy ogromny nacisk na wydajność naszych modułów
  Wiemy, że zawsze można coś udoskonalić. Wszystkie opinie naszych klientów są dla nas bardzo ważne, dlatego zawsze zachęcamy do kontaktu.
• Zwroty Bezproblemowe zwroty (bo i tak nikt nie zwraca)
  Jesteśmy pewni wartości naszego oprogramowania, a nasi klienci to doceniają. Jeśli jednak z jakiegoś powodu chcesz zwrócić moduł, bo nie spełnia twoich oczekiwań, to nie mamy z tym żadnego problemu.